Bright Behavior: Niacinamide Gel

💧 Bright Behavior: Niacinamide Gel

Hydration meets balance — and glow takes the lead. Let your skin sip on something smarter. Bright Behavior is your lightweight, no-fuss hydrator enriched with 5% Niacinamide — the multitasking overachiever of skincare — to smooth texture, reduce the appearance of dark spots, and boost brightness with every use.

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🌿 Why it works:

🧪 5% Niacinamide (Vitamin B3): This skin-brightening powerhouse helps visibly reduce discoloration, minimize pores, and support the skin barrier. It also helps regulate oil and keeps moisture locked in, so your glow stays dewy, not greasy.

🍃 Ginkgo Leaf Extract: Ancient and antioxidant-rich, Ginkgo helps soothe skin and boost circulation, which may aid in reducing puffiness and improving tone over time.

🌊 Algin (from seaweed): A moisture magnet from the ocean that forms a soft, invisible film on the skin to help maintain hydration and keep environmental stressors at bay.

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✨ The result? Plumper, calmer, more even-looking skin — in one gentle gel that plays nice with every routine.

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 👀 How to use:

Apply a thin layer to clean skin, morning and/or night. Let it soak in, then follow with your favorite moisturizer (we recommend LUMA’s Daily Face Cream) or SPF in the morning.

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💬 Pro tip:

Pair with our Pigment Perfecting Serum for targeted dark spot reduction, or use as a soothing base under active treatments like Vitamin C.

No fluff. No film. Just clear, calm, confidence. Your glow? Dew-ing amazing things.